Thursday, February 05, 2009

London: Valentine's Day - LUST, MURDER, DESSERT...Bon Appetit!

London: Valentine’s Day only screening of scratch ‘n’ sniff cinema. Architectural foodsmith, Bompas & Parr unveils the menu for its Scratch ‘n’ Sniff Cinema, the UK’s only screening where the audience can smell Peter Greenaway’s classic film, The Cook, The Thief, His Wife and Her Lover. Hotdogs enrobed in 24 carat gold will headline the menu while the cinema will feature the world’s most extraordinary pick ‘n’ mix. Harry Parr, partner of Bompas & Parr comments: “Our menu will pump the audience chock full of aphrodisiacs. It’s going to be huge fun. Imagine impressing a lover by treating them to a 24-carat gold hot-dog!”

The Film:
The film, The Cook, The Thief, His Wife and Her Lover will be screened on Valentine’s Day only as part of’s inaugural Craft Fair. The menu imagines that Greenaway’s film has exploded from the screen to possess your local Odeon’s food concession. It features hot dogs enrobed in 24 carat gold, a naked body in the pop-corn machine and a pick ‘n’ mix including aphrodisiac marshmallows with phenyl ethylamine “love drug’ in chocolate, “roll your own” candy tobacco and boiled sweets that flash in your mouth.

The Aromas:
Bompas & Parr is creating aromas including ‘rotting meat’ and ‘dusty books’ that capture the scent of key moments of Greenaway’s film. These aromas are being micro-encapsulated and printed onto special scratch ‘n’ sniff cards issued to the audience on arrival. The technique was pioneered by American director, John Waters for his 1981 film Polyester. He termed it ‘Odorama’.
Also: Visitors to the Scratch ‘n’ Sniff Cinema will enjoy hostesses with cigarette trays, a romantic speech and have a chance to break the world record for the most Ferrero Rocher eaten in a minute. Included in the ticket is the specially commissioned Agape cocktail made with Bulldog Gin. The gin contains the botanical dragon eye which is an aphrodisiac.
Tickets: can be obtained from Bompas and Parr -
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