Milano: Women's Fall Winter 2010/2011 Collections

Photograph courtesy Maliparmi

Maliparmi.     Palazzo Visconti was transformed for the Maliparmi event by the talented events designer and stylist, Sergio Colantuoni into a tent made up of impressions and colours. You enter a forest of handbags, shoes and clothes that you can examine and touch. Creativity, craftsmanship, beauty of the hand-made and more: prints and precious decorations. Islands surmounted by tailor’s busts narrate and show the Collection in all its details.

A detail.  A detail of the cool embroidered leather and suede comfy sneakers.

Photograph courtesy Maliparmi

 

Seven LBD.  The last two rooms of Palazzo Visconti are set with the presentation of two special projects: the Tessuto della Memoria, at its second season and 7 Black Dresses, an absolute novelty of this Milanese event. Little black dress, petite robe noire, or vestito nero: however you like to call it, the little black dress is here to stay. Malìparmi has come up with seven different dresses for 7 different personalities of woman, for 100 different occasions and for all 4 seasons of the year. “With our 7 Black Dresses we are paying tribute to the most timeless item in a woman’s wardrobe and to its unquestionable elegance.  Coming to us from the daring intuition of Coco Chanel, what we are left with today is something no less desirable. Its basic simplicity is what makes it so perfect, because it lets you print your own style onto it.” Maliparmi’s president, Annalisa Paresi explains.

 

 

Seen at Maliparmi.   Fashion editor, Pucci Gabrielli, P.R. Francesca Ballini Richards, event designer, Sergio Colantuoni, German Vogue consultant, Anna Riva, Maliparmi’s president, Annalisa Paresi and designer, Emmy Vincenzini.

 

The Caterer.  Neapolitan caterer, Alessandra Calvo gets into the spirit of things as she makes a mayonnaise wearing a pink wig, the color being the theme color of the event.

 

A detail of the food.   Unusual square shaped hard-boiled eggs with mayonnaise were among the inventive goodies served by the Neapolitan caterer.

 

The film clips: Guests are welcomed by comfortable "pit-stalls" where they can sit and watch film clips; fragments of repertoire underlined by the music of Antony and the Johnson: the catwalks in the Sala Bianca at Palazzo Pitti, Coco Chanel and the revolutionary allure of her women, film icons, pieces of the 50’s. It is a small domestic cinema, intimate and serene, where you can relive the past. Come to know the origin of a species to live the future in a better way.

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MILANO FASHION: Where - When - Why - What - Who - Want ? ? ?

WHAT:   Maliparmi presentation
WHERE: Palazzo Visconti
WHEN:   26th September
WHY:      Spring/Summer 2010 collection

THE COLLECTION:  Small untamed items are what the Mailparmi woman will be wearing next year.  The new collection evokes the deep desire to return to the heart of things.   For Maliparmi, this is the moment to give free rein to the elements that form a vital part of its DNA; craft production, handmade with passion and love.   The company has long made use of ancient fabric decoration techniques like tye & dye, block printing, hand painting, crochet and bead embroidery and, they are at the heart of the Maliparmi project.

WHO: Maliparmi’s creative director, Silvia Bisconti and its president, Annalisa Paresi.

WHAT:   Motto: Reuse – Creativity – Style = Tessuto della Memoria.  Maliparmi invented a fabric that is in fact the patchwork of many others sourced from its archives.   The Tessuto della Memoria was born as the result of bringing together several forgotten fabrics in one new one.  A series of clothing items and accessories were created with a mix of textures and patterns that have constituted the brand’s history and which now have an opportunity to be re-born. Conceived from the Maliparmi style and from the creative reuse of its vintage heritage, it represents a limited run, as the multiple fabrics used create a single one, which can no longer be reproduced.

WHAT- the catering.   Ethnic delicacies were catered by Soup based in Naples. The pretty waitresses sat on table tops with the food spread out before them.

WHAT – a detail.  A detail of the ethnic food; couscous with tomatoes, raisins and pine nuts was served in pretty bamboo containers.

WHAT – a detail.  In the background, fresh fruit bamboo skewers where refreshing in the heat of the day.  In the foreground, delicious chocolate and hazelnut semi freddo.

WHO:  The glamorous Neapolitan caterer, Alessandra Calvo whose company is called, Soup, born from the desire to transmit emotion. Alesandra’s cooking is half way between innovative and traditional Neapolitan cooking. “I love to experiment.” She told me.  Also on the menu that day, wontons.

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Milano: Spring Summer RTW 2009

Maliparmi. Maliparmi presented its Spring/Summer 2009 Collection in the baroque halls of Palazzo Visconti. The collection is dedicated to Breath or Respiro in Italian and draws inspiration from it to interpret shapes created and moved by air with light materials and a desire to free the mind. The president, Annalisa Paresi sits with Maliparmi’s ambassador, the beautiful actress, Ana Cateriana Morariu.

Maliparmi – detail. Annalisa's bangles where found mostly at flea markets in London.

Maliparmi – the set designer. The set designer, Sergio Colantuoni is the most talented stylist in Milan.

Maliparmi – the set. The entrance and the first two rooms of Palazzo Visconti where filled with darkness and silence. Seemingly inanimate, these rooms contained four mobiles - trunks of wood with six arms; from these hanged the outfits from the Maliparmi Spring Summer 2009 Collection with objects of memory as counterweights. The entire setting was made from natural materials, wood and canvas, a striking contrast to the palace’s pomp and splendor.

Maliparmi – detail. As part of the refreshments, guests were offered these little bundles. Can you guess what’s inside?

Maliparmi – detail. Inside the bundle, fresh luscious figs.

Maliparmi. Maliparmi’s P.R., Francesca Ballini Richards plays “hide and seek” with Maliparmi’s ambassador, the actress, Ana Caterina Morariu.

Maliparmi - detail. Jewelry designer, Francesca Villa, created Francesca’s necklace. Villa makes one of a kind bijoux with original found objects.

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FASHION FOOD AND FLOWERS

Fashion: Palazzo Visconti – Maliparmi. L’Amoire (The wardrobe), is the name of the new Malparmi Autumn/Winter Collection 2008/2009, presented in a surprising and evocative setting. Guests are drawn into the grand eighteenth century Milanese Palazzo Visconti with frescoed ceilings only to discover an enchanted wood inside, conceived by set designers, Beatrice Rossetti and Elena Caponi. A winding path takes you to five separate wardrobes each one defining a type of woman, her way of being, her personality, and her objects of desire. A moment of her day.

The spokesmodel for Maliparmi. The face of the Maliparmi Spring/Summer advertising campaign is the emerging Italian actress, Ana Caterina Morariu seen here with her agent, Francesca Antinori. Ana’s debut on the international big screen, was a cameo role in the film Ocean’s Twelve, directed by Steven Soderbergh.

Flowers - detail. A detail of the glass-cases of Palazzo Visconti, which were filled with daffodils, hyacinths and moss. You can just glimpse through the door, the enchanted wood created in the grand salone, where the Maliparmi collection was presented.

The DJ – Kleopatra Jones. Elegant DJ, Juliana Osei, alias, Kleopatra Jones, who plays 360 degrees of funky and erotica music, takes her artistic name from the black actress and model, Tamara Dobson, who stared as the super agent in the film Cleopatra Jones. It was because of her 6’2 agile frame, striking dark brown face, and ultra glam 70s wardrobe complete with animal print furs, turbans, wide brimmed hats and silk pantsuits that made Dobson a super heroine and a cultural icon of the ‘70s new woman that inspired Juliana to take on the name.

Food – Pantagruel Banqueting. The catering for the Maliparmi all day event was done by Pantagruel Banqueting. They are known for their Mediterranean style food, using fresh good quality ingredients. Pantagruel caters to most fashion houses, design companies, as well as, private clients. Look at these divine looking and delicious tasting “Millefoglie” salads, created especially for Maliparmi.

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