Monday, July 09, 2018

Venice: Ca Pesaro – Epoca Fiorucci - Party Photos

  photographs and copyright Manfredi Bellati

Ca Pesaro  - Galleria Internazionale d’Arte Moderna

Epoca Fiorucci

“(...) Goods for Fiorucci were not just products: they represented values, thoughts, relationships, ways of living, and this is where the reason for the “permanence” of his work lies, regardless of the historical period and the consumption of styles, because being current means making the role of the “thinking subject” prevail over the empirical result. It could be said that Fiorucci made sure that all his creative activity would not be consumed in his own time, but would gradually acquire a sort of infinite “hermeneutic” power.”

Gillo Dorfles
in conversation with Aldo Colonetti - 3 February 2018

At Ca Pesaro  - Galleria Internazionale d’Arte Moderna, until January 6, the exhibition, Epoca Fiorucci, curated by Gabriella Belli and Aldo Colonetti with Elisabetta Barisoni celebrates the late Elio Fiorucci, and the iconic fashion label he created in 1967. The famous Milanese fashion stylist/designer, revolutionized fashion, with bright colorful, sexy, fluorescent clothes, often with references to Pop, Underground, Disco and Punk cultures.

Fiorucci Dxing - Disco Look – 1975

Italo Lupi – Cherubini - Logo Fiorucci – 1970

Photograph and copyright Oliviero Toscani – courtesy MUVE

He wears the finest clothes, the best designers heaven knows
Ooh, from his head down to his toes
Halston, Gucci, Fiorucci
He looks like a still, that man is dressed to kill”

Sister Sledge
He’s the Greatest Dancer

Fiorucci was stimulated by other worlds and cultures this soon brought him to the forefront of ready-to-wear fashion. He was also inspired by art and artists like Keith Haring, Jean-Michel Basquiat and Andy Warhol, as well as, contemporary architecture and architects such as Sottsass, Mendini, and Branzi.

Oliviero Toscani – photograph - 1979
Cristina Rossi, Andy Warhol and Elio Fiorucci

Los Angeles 

Fiorucci – Post 2000
Tyvek Paper Clothing

Floria Fiorucci, Franco Marabelli, Elisabetta Barisoni, 
Mariacristina Gribaudi, Aldo Colonetti, Paolo Baldessari, Gabriella Belli
Gisella Borioli

Leopard Print Raincoat – 1970-1975

Mickey Mouse Jumper – “Walt Disney Productions” - 1975-1980

Claire Dew, Madison, Jane and Stephen Schaffer with Elisabetta Barisoni

Rubber Ankle Boot – 1980-1985
Fiorucci, the son of a shoe seller, was a unique personality, who succeeded in revolutionizing fashion at the end of the sixties by bringing the spirit of Swinging London to Milan.

Franco Marabelli and Giannino Malossi

 Fiorucci Jackets and T-Shirts – 1980-1990 

Danilo Filios

Fiora Marelli and Gisella Borioli

Photograph courtesy MUVE

Fiorucci Milan - Galleria Passarella

Keith Haring - Graffiti  - 1983

Fiorucci did not seek “works” from his artists and architect friends, but their creative input for places, narrations and events and was thus the first international “stylist” to entrust leading architects, graphic designers and fashion designers with the task of representing and publicizing his clothing and accessories, seen as an extension of their persons and their identity.

MinnieT-Shirt - “Walt Disney Productions” - 1975-1980

Paola Comolli

Polo Neck Jacquard Multicolored Wool Dress – 1970-1975
Oliviero Toscani – Advertising Campaign Posters – 1975-1978

photograph courtesy MUVE

“Everyone Free”
Elio Fiorucci

Fiorucci’s curiosity, and search for the new, the desire not to set limits and not to reject out of hand inspired his Everyone Free motto. Thus Fiorucci transformed jeans, making them a sexy and seductive garment thanks to the combination with Lycra; he invented golden lame trousers and made the bikini popular; he used latex for clothes and accessories and created an entire collection with the innovative Tyvek paper fabric. The brand did not concentrate solely on clothing but appeared also in the graphic work, publicity material, furnishing of the shops, objects and Panini figurines, in a continuous creation of images, ironic celebrations and a subtle vein of provocation.

Oliviero Toscani – 2004
Portrait of Elio Fiorucci

  “Fiorucci”, was a sort of Marcel Duchamp not only in fashion but, one could say, in the way of drawing things, the spaces, the relations between the object and the person”.
Aldo Colonetti

Paolo Baldessari, Aldo Colonetti and Aldo Cibic

Rubber Shoes and Bag – 1980-1985
Black Dress - 1980-1985

Jacket and Cylinder Plaid Bag – 1975-1980

Stephen Schaffer, Giorgia Pea and Gabriella Belli

“Love will save the world.”
Elio Fiorucci

Love Therapy  - Brand
Attilio Concari – photograph
Mirella Clemencigh and Elio Fiorucci

Jane da Mosto and Mattia Berto


Yellow and Black Trousers – 1985

Shirt – 1985

Marco Loredan, Suomi and Nadia La Valle, Livio Graziottin
Melissa McClaren

Daniela Ferretti

“To look for new ideas and to design, it is necessary to look at others, to go beyond appearances, to read between the lines of languages, not only of fashion, but above all of everyday life. Fashion for me means the different ways of living one’s body, one’s habits, so that each of us is able to be himself.”
Elio Fiorucci

Fiorucci beachwear - Latex Swimsuit – 1985-1990

 Francesca Benvenuti and Debora Rossi 

  Fabrizio Plessi

Plastic Shoe Bag – 1970-1980

 Helene Grunteid- Rossi, Elisabetta Di Maggio and Chiara Bertola 

Alessandra Albarello

  Jean-Michel Basquiat – Untitled – 1981
Long-Sleeved T-Shirt – 1975-1980

Short-Sleeved Shirt – 1985-1990

Catalogue – Collection Sole Fiorucci Metalflex – 1984

Epoca Fiorucci is curated by Gabriella Belli and Aldo Colonetti with Elisabetta Barisoni and with the collaboration of Floria Fiorucci, the Archivio Fiorucci, the installation is by Studio Baldessari e Baldessari, and the creative and artistic consultancy is by Franco Marabelli.
The Catalogue
Epoca Fiorucci - Consorzio Museum Musei – 2018
The Epoca Fiorucci catalogue’s graphic design and layout are by Sebastiano Girardi and Matteo Rosso, it contains texts and
 testimonies from some who collaborated with Elio Fiorucci; Cecilia Alemani, Elisabetta Barisoni, Gabriella Belli, Gisella Borioli, Andrea Branzi, Maria Canella, Aldo Colonetti, Carlo D’Amario, Michele De Lucchi, Gillo Dorfles, Giusi Ferré, Floria Fiorucci, Rose Lee Goldberg, Italo Lupi,
 Giannino Malossi, Franco Marabelli, Maripol, Alessandro Mendini, Cristina Rossi, Oliviero Toscani, Ugo Volli, as well as a conversation between Gillo Dorfles and Aldo Colonetti, recorded shortly before the former’s death. It is available in the MUVE museum shops or online.

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