Tuesday, July 14, 2015

Venice: Iuav University – Is Italy Trendy? - 24H Marathon

Photograph by Andrea Lucia Foresta – courtesy Iuav

Venice: Iuav University – Is Italy Trendy? - 24H Marathon. To coin Renzo Rosso’s company name OTB, which stands for, Only the Brave - could the dynamic, Maria Luisa Frisa curator, fashion historian, author and director of the degree program in Fashion/Design at the Universita Iuav di Venezia organize a 24H marathon devoted to Fashion; words, images, projects and ideas on the Italian Fashion System, entitled, Is Italy Trendy.  The event was mostly held in the Great Hall of the beautiful ex-convent, designed in the sixteenth century by Vincenzo Scamozzi, now headquarters to Iuav. Together with Maria Luisa Frisa the talks were co-hosted by Federico Sarica, director of Studio magazine. The non-stop event alternated fashion designers, journalists, writers, industrialists, bloggers, CEOs, presidents, scholars, curators who expressed themselves in different formats. It was a platform for reflection and discussion of the Italian Fashion System: as it is today, and what it has to become to be unparalleled, in a world where politics, commitment, responsibility, beauty and economy intertwine to occupy  the territories of shared growth.
Above. Maria Luisa Frisa with the founder of Diesel and president of OTB, Renzo Rosso and with the dean of Iuav Universita di Venezia, Amerigo Restucci.

Is Italy Trendy – Talks
Be creative! Do it With Your Head. Instructions for Success.
Co host with Maria Luisa Frisa, Federico Sarica, editor in chief of Studio magazine and co founder of Undici interviews Renzo Rosso, founder of Diesel and president of OTB. 
Is Italy Trendy – Talks

Manufacturing, Craftsmanship, Co-Design: A Choice of the Future

Chaired - Clara Tosi Pamphili
Viaindustria, Happy Fashion’s Emanuele De Donno, Simone Sbarbati Frizzifrizzi blogger, Clara Tosi Pamphili, fashion and costume historian, Flash Art and Artribune contributor and Corrado Facco, managing director of Fiera di Vicenza and founder of Origin - Passion and Beliefs.
Is Italy Trendy – Talks

Good News: New Italian Fashion

Chaired - Gianluca Cantaro
L’Officiel Italia, L’Officiel Hommes Hommes magazine’s editor in chief Gianluca Cantaro takes a selfie with designers Fabio Quaranta and Arthur Arbesser, as Maria Luisa Frisa introduces them.
 Selfie by Gianluca Cantaro
Fabio Quaranta, Gianluca Cantaro and Arthur Arbesser 
Is Italy Trendy – Talks

Printed Paper, Web, Social Platforms: the New Forms of Publishing

Chaired - Cristiano Seganfreddo
Frizzifrizzi blogger, Simone Sbarbati, innovator and creative entrepreneur, Cristiano Seganfreddo, L’Officiel Italia’s editor in chief, Gianluca Cantaro, Sabrina Ciofi editor in chief of Pizza magazine and co founder of Italiana Marchi, Andrea Battilla CEO of Italiana Marchi and Federico Sarica editor in chief of Studio magazine and co founder of Undici.
Designer Monica Bolzoni
Iuav's Elda Danese with designer Raffaella Brunzin

Designer Silvia Bisconti
Designer Fabio Quaranta

Universita Iuav di Venezia – Tolentini.  The entrance to the Tolentini campus of the Universita Iuav di Venezia was restructured in the 1980s by architect Carlo Scarpa, The complex which contains the ex-Convent of the Tolentini Church designedin the sixteenth century, by Vincenzo Scamozzi it is also the seat of rector’s office, the Faculty of Architecture and a Central Library

Manager of Instagramers Venezia and co-founder and editorial director of the web magazine Venezia da Vivere, Lorenzo Cinotti with Giada Pavan.
Breakfast in the Courtyard


Breakfast in the courtyard

Aristortele come fare filosofia col cucchiaio 

The Manifesto of the Communist Pastry Chef

The early morning breakfast was catered by Aristortele come fare filosofia col cucchiaio: the pastry chef Maddalena Borsato and the young philosopher Jacopo Giacomoni who together create clever, amusing, humorous intellectual philosophical takes on traditional pastries. Artistortole is a play on words – philosopher Artistole and tortele meaning cakes in Italian.

Raspberry and Ginger Marx-mallows

People: the whole working class.
Preparation Time: 30 minutes of your time and only your time (not the master’s). Plus, a night’s rest.
Ingredients: 200g caster sugar - 100g unfiltered raspberry pulp - 170g honey - 20g gelatine -  20g grated fresh ginger - icing sugar - starch


In a saucepan bring to boil, at 108 degrees C., 50g of raspberry pulp with the sugar and 70g of  the honey. In the meantime, whisk the rest of the pulp and honey together with the grated ginger, and gently drizzle it in the boiling syrup, until it reaches 35 degrees C. and it becomes a frothy and beautiful Communist pink.  Pour the Marx-mallow in a shallow roasting pan, previously covered with foil and greased with vegetable oil or spray. Let  it stand overnight at room temperature, ​​even though… if the Revolution never sleeps!
Then turn the mixture out on a cutting board, cut into pretty shapes and dust the Marx-mallows on each side with equal amounts of  icing sugar and starch.
becomes a frothy and beautiful Communist pink.
Snoopy’s Woodstock is a great expert of marshmallows!

Artistortele’s pastry chef Maddalena Borsato and philosopher Jacopo Giacomoni

Aristortele come fare filosofia col cucchiaio

Philosopher’s Scones and Jams

Goppion Coffee
Designer and creative director of Ungaro, Fausto Puglisi, designer Lorenzo Serafini and journalist Angelo Falccavento
Archive superintendent for Veneto and Trentino - Alto Adige regions, Erilde Terenzoni and professor of Contemporary Art History at Parma University, Gloria Bianchino.
Frizzifrizzi blogger, Simone Sbarbati and Paola Severini Melograni, writer and TV producer
Adriano Franchi managing director AltaRoma
Andrea Battilla CEO of Italiana Marchi and Andrea Montorio,
CEO Promemoria and Kollectium
 Is Italy Trendy – Talks
Fashion and Italian Museums: a difficult relationship
Chaired - Serena Tibaldi
Clara Tosi Pamphili, Flash Art and Artribune contributor, Alessandra Mammi art historian and journalist, Maria Luisa Frisa and Serena Tibaldi fashion editor D La Repubblica.
Carlo Magnani director of the Department of Architecture and Arts at Universita Iuav di Venezia and Elisa Gagliardi Mangill art historian and Orientalist at Udine University.
Designer Onka Allmayer-Beck

Is Italy Trendy – Conclusions
Andrea Tomat, president Lotto Sport Italia SpA, Alberto Baban, president of Piccola industria and V.P. Confindustria, Cristiano Seganfreddo, innovator and creative entrepreneur and Carlo Magnani director of the Department of Architecture and Arts Universita Iuav di Venezia.

Andrea Tomat, president Lotto Sport Italia SpA

Alma and Maja Spinelli, Maria and Vjera Bonifacic

Sara Maino, senior editor Vogue Italia and editor Vogue Talents and Lupo Lanzara, general manager at the Accademia Costume e Moda.
Last BUT not Least - Iuav’s Gabriele Monti




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