Milan: FF 2013 – SI - Segno
Italiano. Paolo Tarulli of SI or SegnoItaliano. Segno Italiano is a company that endorses and markets high-quality
Italian artisan products internationally. The company is involved in creating a
system among small, qualitatively significant artisan enterprises through a
social and multimedia platform. It also organizes ad hoc events, has set up a
discussion blog and creates documentary videos. Its search and selection
process is very precise and favors ateliers that have a deep-rooted history in
the Italian market, a history that is centennial
in most cases. Segno Italiano
works as a commercial agent for artisans
on the global market, as a contemporary editor of top-level products with which
to sketch thematic scenarios
of Italian home life, as an art director creating tailor-made collections for customers, and as an interior designer for private homes, shops and the
food service industry.
SI - Green glass pieces by I Vetri Verdi di
Empoli
SI: During the Furniture Fair, every
day food tastings from renowned Italian chefs were offered in the rooms of its
showroom in Brera. Peter Brunel with his sous chefs Domenico and Pietro prepared; eggshells stuffed with Cream of Parmigiano cheese, Milk Foam with a
slow dried pulverized Asparagus topping.
SI - White Ceramics from Este – La Ceramica Atestina –
Collezione Franchini
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