Tuesday, May 01, 2012

MILANO: Furniture Fair - Ventura Lambrate - Andrea Mancuso and Emilia Serra - Analogia 003

Ventura Lambrate: Analogia 003. Analogia 003 is an experimental project, by Andrea Mancuso and Emilia Serra in collaboration with Ventura Lambrate 2012.   It is a temporary, site-specific installation for the art gallery, Enrico Fornello that hosts the exhibition. The installation explores and re-interprets the gallery’s empty spaces by placing objects in it that connect and merge with its space. It challenges conventional spatial representations and focuses on the boundary between reality and unreality, between the moment of creative imagination and the realization of an idea. The exhibited objects have been chosen from everyday life. They are visually evoked through the captivating inner essence of their own design. They are universally recognizable products proposed in their archetypal shape, using a minimalist visual language, seemingly bi-dimensional. The third dimension is left to be reached by the movement, observation and perception of the public, which, through this sensory involvement, becomes an integral part of the installation.

  Analogia 003. Andrea Mancuso and Emilia Serra. The Analogia Project is the result of a long-term collaboration between designer Andrea Mancuso and architect Emilia Serra. They met while studying and working at the Royal College of Art in 2008.Their different backgrounds have allowed them to experiment a visual language able to explore at the same time both the space and the objects, which merge becoming part of a unique entity. The complex relationship existing in a room between space and objects and how to express it to the viewer, in particular in the context of an exhibition space, are the pivot topics of their formal and visual research.

 Analogia 003

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