MOST: Nivea
– Studio Toogood. Studio Toogood presented 'la cura' a project with
Nivea. ‘la cura’ was a visual antidote to the chaos of the Salone del
Mobile, a hospital for the senses where visitors were invited to rebalance
through a series of intimate performances.
Nivea –
Studio Toogood. Whilst experiencing a therapeutic sound and light
composition produced in collaboration with Kite and Laslett, visitors were
presented with a ball of white clay to mold and shape into something that
reflects their own individual expression and mood. These artworks – called ‘The
Cures’ – were collected at the end of each performance and clustered together
in the ‘Pavilion’ during the course of the week to create a collective
sculpture.
Nivea
– StudioToogood. Designer Faye Toogood with her Spade chairs. StudioToogood offers creative direction, styling, set design, exhibition, event and
interior design.
Nivea – Studio Toogood. Guests were seated on ‘Spade’ chairs by Faye
Toogood, each one bandaged and covered for protection.
Nivea – Studio Toogood. During the installation, ‘caretakers’, dressed in
outfits designed by Faye Toogood, attended to, maintained and safeguarded ‘The
Cures’. For the performance the Underkitchen by food designers Arabeschi di Latte, prepared a re-energizing elixir designed to restore people’s sparkle and
spirit. The air was filled with a bespoke scent by perfumers 12.29 which was
designed to capture the essence of the color white in olfactory form.
Nivea – Studio Toogood. Francesca Sarti founder of the food design
collective Arabeschi di Latte. Her Underkitchen is a project set up to reveal
the hidden subtle and abstract nature behind food and hospitality.
