screenshot – courtesy -
MiCue Milano Design – Milano Design Film Festival
Cinema Anteo -
Milano Design Film Festival
L’Adelaide – Emilio Tremolada - documentary
The docu-film L’Adelaide,
directed by Emilio Tremolada, tells
the story of Driade design brand, founded
in 1968 by Enrico Astori, his sister
Antonia and his wife Adelaide Acerbi. Adelaide died in 2009.
In 2013, the Astori family sold the company to Italian Creation Group, which is still producing and distributing
the collections. This documentary honors Adelaide's creativity: she was
completely in charge of communications, responsible for the company's graphic
design, as well as art director of the catalogues and house organs and organized
the unforgettable parties in the company's historic showroom in Via Manzoni, Milan. This documentary is
also a story of Driade, since the two are intimately connected. Through many
interviews, it chronicles the genesis of some of the iconic
projects and successes that defined the studio's history.
L’Adelaide – trailer
Adelaide Acerbi - screenshot – L’Adelaide
photograph Emilio Tremolada
– courtesy MiCue Milano Design – Milano Design Film Festival
design[in]video
L’Adelaide’s director, Emilio Tremolada is a photographer with thirty years’
experience working with companies and publishers in the furniture and design
sectors. design[in]video is a cultural project whose goal is to
witness and historicize Italian
design in all its aspects, and to make it known to the public. The video
interviews with the protagonists themselves; artisans, artists, designers,
entrepreneurs, tell the story of the products and traditional handicrafts that
have become the symbols of Italian creativity and design.
photographer director - Emilio Tremolada and Adelaide
Acerbi
Adelaide Acerbi – sketch layout for catalogue
Elena, Elisa Astori, Emilio Tremolada, Enrico
Astori
Giuseppe Chigiotti
Photograph Tom Vack – courtesy MiCue Milano Design – Milano Design Film Festival
Toyo Ito - Uki Suki – chairs – Driade
Antonia Astori and Rudy
Dordoni
Marina Prada
Photograph Emilio Tremolada– courtesy MiCue Milano Design – Milano Design Film Festival
L’Adelaide
The documentary also focuses on
some products that are icons of Driade:
the Duecavalli, the projects by Enzo Mari and Nanda Vigo, the Oikos,
the Follies collections, the
projects by Philippe Starck and Borek Sipek and the many other
designers who collaborated giving quality and identity to the Driade brand.
Enzo Mari – Frate – table – Driade
Ennio and Giorgia Brion
Antonio Citterio Maria Castelli and Terry
Dwan
Francesca De Ponti
Photograph Tom Vack – courtesy MiCue Milano Design – Milano Design Film Festival
Philippe Starck - Lord Yo – chair - Driade
Borek Sipek, Philippe Starck and Ron Arad
Nally Bellati - photograph - Screenshot
Photograph Leo Torri– courtesy MiCue Milano Design – Milano Design Film Festival
Borek Sipek – Follies – Driade
L’Adeliade
L’Adeliade tells
the history of Driade which is
intertwined with the story of Adelaide
Acerbi and is built on the testimonies of: Enrico and Antonia Astori,
Alessandro Mendini, Paolo Lomazzi, Isa Tutino, Giuseppe Chigiotti, Nanda Vigo,
Laura Salvati, Flavio Albanese, Vanni Pasca, Fulvio Irace, Rodolfo Dordoni,
Marirosa Toscani Dance, Italo Lupi,
Gordon Guillaumier and Tom Vack.
Flavio Albanese and Adelaide
Acerbi
Nally Bellati - photograph - screenshot
Paolo Lomazzi
Courtesy Emilio Tremolada
Dan Friedman – Bagatelle – folding screen – Driade
Adelaide Acerbi and Nanda
Vigo
Nally Bellati - photograph - Screenshot
Nanda Vigo
Isa Tutino
Franco Raggi and Micaela
Sessa
photo EmilioTremolada - courtesy MiCue Milano Design – Milano Design Film
Festival
Borek Sipek – Liba – chair – Driade
Tom Vack and Gordon Guillaumier
Courtesy Emilio Tremolada
L’Adelaide
photo
credits - screenshot
