Milano #MDW – Galleria Manzoni - Multiplex
– Tom Dixon – Ikea
What happens if you Mix Tom Dixon
and 75 design students and Ikea?
Tom
Dixon’s ambitious Multiplex was located in the Galleria Manzoni, a classic
shopping arcade with a multitude of boutiques, some were re-created for the
event by Tom to highlight and host his products, some curated or collaborated
with his friends. Whilst, against the backdrop of 50’s Italian glamour, Tom told stories and showed his products under the title of Yesterday, Today and
Tomorrow, in the enormous 840-seat cinema theater; the venue for a
combination of culture, entertainment and commerce events - the very essence of Milan
Design Week.
Cut
Lights
In the
year of Euroluce, Tom Dixon celebrated luminosity with a series of pendants, another leap forward in his deep investigation of futuristic
optics. The new collections included: Cut a faceted light with a space-age
mirror finish when off and an endless repeated reflection when switched on.
Teatro
Manzoni lounge
The
Teatro Manzoni lounge was furnished with Tom’s Wingback chairs and
Delaktig sofas designed for Ikea.
On Stage
– Press Conference
Tom
introduces the Delaktig Bed/Sofa, in collaboration with Ikea, a living platform
designed as an open source aluminum frame. Everyone is able to create, add-ons
and modifications from pillows and covers to lamps and side tables to make the Bed/Sofa
more personal. Throughout the week, Ikea ran a Film Festival in the cinema; exclusive
movies about creativity and radical design were shown.
Swedish designer Marcus
Engman - head of design for Ikea
Delaktig
Bed/Sofa
Throughout
the design process, Tom and Ikea had also been working with 75 students from
the Royal College of Art in London and Parsons School of Design in New York and
Tokyo to invent new ways to modify the bed.
The
Galleria Manzoni
Each
shop in the Galleria Manzoni, was a showcase for Tom Dixon’s products as well as
five more shops operated by; leading home sound system Sonos, Iota (a social project
striving to design beautiful handmade objects for the interior while creating
jobs for otherwise unemployed people worldwide), furniture maker Mabeo, luxury
surface brand Compac (in collaboration with acclaimed artist and designer Arik
Levy) and Ikea.
Tom Dixon
The
Veterans Bird Chaise – Top Mega Pendant System
Tom Dixon
The
Veterans S Chairs
Born in Tom’s 80s London workshop
the S Chair is the prequel to its sibling still produced in Italy by legendary furniture
company Cappellini, it is re-engineered to take account of the latest
developments in manufacturing technology.
Tom Dixon
– Office
In the
Office, the Workspace collections including Slab desks, Boom lights and Y Chairs.
The Hack
Bar
Arabeschi di Latte’s food designer and
architect Francesca Sarti, created in the lounge of the Teatro Manzoni, The Hack
Bar: a cafe together with Bibendum Food Experience, which served cinema and bar
classics with a twist.
The Corn
Kiosk
A hack of the classic popcorn kiosk, turning popcorn into real dishes. Piles
of corn are ready to be spiced up with fresh and dried condiments, from bacon
to sage, from dried tomatoes to charcoal.
A Rubber Shop -
Tomoto
Curated by tire giant Pirelli and Italian motorcycle manufacturer Moto
Guzzi showcasing for the first time a Tom Dixon x Moto Guzzi - Tomoto bike and
limited-edition tires designed by Tom Dixon.
Wallpaper’s
Tony Chambers
The Rubber Shop
Handmade natural chewing gum performances created by Arabeschi di Latte
with London based Mexican designer Fernando Laposse.
Compac –
Kryptonite Installation - Arik Levy
The Perfumery Shop
- la Rinascente
Mabeo - Table by
Ines Bressand
The Teatro
Manzoni Terrace
Tom Dixon - Screw
Stool
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