Milan: Studio
Visconti - MFW 2013 – Pinko Bag for Ethiopia. The Italian lifestyle brand Pinko
unveiled the new bag collection designed by pioneering fashion designer Marina
Spadafora. Pinko Bags for Ethiopia are
made with African cotton by an all-female team of workers in an eco-sustainable
factory in Adis Abeda. “This is totally viable business, with no element of
charity,” Marina assures, “Little by little the women will acquire economic
independence, along with a new sense of respect in their society.”
Above: a
short version of the video Pinko Loves Ethiopia, produced and directed by
Jordan Stone.
Designer
Marina Spadafora, with one of her Pinko Bags for Ethiopia, with her husband,
producer and director of the Pinko Loves Ethiopia video, Jordan Stone. “Through this project I expressed my motto
‘fashion with a mission’ by reproducing the body painting signs and symbols of
the tribes of the Omo Valley in southern Ethiopia, on each bag.” Marina
explains.
Host and
chairman of Pinko, Pietro Negra with some Ethiopian print cushions. “I think globalization can play a valuable
role in bringing prosperity to distant cultures, to the far reaches of the
earth, especially if we can pique the interest of people here in the West.
Fashion needs not to be a mere end in itself.”
Hostess and
sponsor of the event, Italian Vogue’s editor in chief Franca Sozzani, designer
and Ethical Fashion Ambassadress Marina Spadafora with Ethiopian actress, top
model and designer of the clothing line Lem Lem, Lia Kebede.
Wait and See’s
Uberta Zambelletti
Massimo
Winkler and Gigliola Curiel
Italian Vogue's photo editor
Alessia Glaviano
One of the
Pinko Bags for Ethiopia designed by Marina Spadafora.
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