Milan: Studio Visconti - MFW 2013 – Pinko Bag for Ethiopia. The Italian lifestyle brand Pinko unveiled the new bag collection designed by pioneering fashion designer Marina Spadafora. Pinko Bags for Ethiopia are made with African cotton by an all-female team of workers in an eco-sustainable factory in Adis Abeda. “This is totally viable business, with no element of charity,” Marina assures, “Little by little the women will acquire economic independence, along with a new sense of respect in their society.”
Above: a short version of the video Pinko Loves Ethiopia, produced and directed by Jordan Stone.
Designer Marina Spadafora, with one of her Pinko Bags for Ethiopia, with her husband, producer and director of the Pinko Loves Ethiopia video, Jordan Stone. “Through this project I expressed my motto ‘fashion with a mission’ by reproducing the body painting signs and symbols of the tribes of the Omo Valley in southern Ethiopia, on each bag.” Marina explains.
Host and chairman of Pinko, Pietro Negra with some Ethiopian print cushions. “I think globalization can play a valuable role in bringing prosperity to distant cultures, to the far reaches of the earth, especially if we can pique the interest of people here in the West. Fashion needs not to be a mere end in itself.”
Hostess and sponsor of the event, Italian Vogue’s editor in chief Franca Sozzani, designer and Ethical Fashion Ambassadress Marina Spadafora with Ethiopian actress, top model and designer of the clothing line Lem Lem, Lia Kebede.
Wait and See’s Uberta Zambelletti
Massimo Winkler and Gigliola Curiel
Italian Vogue's photo editor Alessia Glaviano
One of the Pinko Bags for Ethiopia designed by Marina Spadafora.