runway photograph courtesy sportmax press
Milano: S/S 2013 RTW – Sportmax – Backstage. Optimism at Sportmax. Clear your mind. Fashion refresh. Reset and restart. For the S/S 2013 collection no inspiring eras, no retro nostalgia. Just references to contemporary architecture mirrored in the structured silhouettes, pure lines, clear volumes and precise two-tones.
Sportmax creative director, Grazia Malagodi Max Mara's chairman, Luigi Maramotti and Max Mara's legendary creative director, Laura Lusuardi.
Sportmax - backstage: Above hair stylist Paul Hanlon checks the hair "Just a messy pony tail, very graphic, clean hair and no product. " he said.
Sportmax - backstage: make up and hair
Sportmax – backstage: make-up. “Naturally cool and handsome girls. I thickened the eyebrows using two MAC pencils, Lingering and Fling, the colors are foolproof. I also used a cream blush on the cheeks to give a “pinching” effect.” Make-up extraordinaire Charlotte Tilbury using MAC products explained.
Sportmax – backstage: make-up artists Charlotte Tilbury
Sportmax – backstage: a diet snack
Sportmax – backstage: Hong Kong fashion stylist Ricky Kwok talks to model Lina Chang
Sportmax – backstage: an interview
Sportmax- backstage. The next generation of Maramotti chat with Max Mara’s Laura Lusvardi. Costanza, Alice and Caterina.
Sportmax - backstage: Creative director Grazia Malagodi checks the models before they go out on the runway
Sportmax – backstage: Crisp shantung, finished with touches of light obtained with bands in transparent plastic film; the technical organza embroidered and printed with windowpane checks; futuristic hounds tooth in a laser cut out, combining leather and tulle creating geometrical see through cut out.
Sportmax – backstage - accessories # 1: Bowling bags and zipped clutches emblazoned with positive/negative, go faster stripes or laser-processed hounds tooth checks.
Sportmax – backstage – accessories # 2. Bi-color boots in cut off styles with architectural heels or a simple black and white pump.
Sportmax - backstage. Ignazio Maramotti and his daughters Caterina and Alice.
Sportmax - backstagePin It