Venice: Ca Corner della Regina – Fondazione Prada - The Small Utopia. Ars Multiplicata exhibiton.

photograph and copyright by manfredi bellati

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Venice: Ca Corner della Regina – Fondazione Prada - The Small Utopia. Ars Multiplicata exhibiton.   The  Fondazione Prada opened the exhibition “The Small Utopia. Ars Multiplicata”, (until November 25) curated by Germano Celant, at its Ca’ Corner della Regina space in Venice. The title of the exhibition is a reference to the dream, handed down from the historic avant-gardes to the artists of today, of achieving the democratic dissemination of art through a multiplication of the work of art as object, in order to favor a different perception and use of it from the aesthetic and social standpoint.

Above: Installation including works by Man Ray, Meret Oppenheim, Maurice Henry and Max Ernst.

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The Small Utopia. Ars Multiplicata exhibiton. Covering a period of 75 years, from the beginning of the 20th century to 1975, the exhibition documents with over six hundred works, including multiples and editions, the transformation of the idea of uniqueness in art and in its perception, through the multiplication not just of the objects themselves but also of the different means used for its distribution, from artist’s books to magazines and from experimental cinema to radio.

Above.  Miuccia Prada and Patrizio Bertelli talk to Giandomenico Romanelli.

photograph and copyright by manfredi bellati

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--> The Small Utopia. Ars Multiplicata exhibiton. This small utopia, born at the beginning of the 20th century out of the attempts by the Russian constructivists and productivists to work with objects of everyday use,, and the more individualistic aims 
of Marcel Duchamp, who reproduced his own works on a reduced scale and assembled them in his Boîte-en-valise, 1941 (three editions of which are presented here), put down deeper roots in the seventies, when the system of art began to spread, on the plane of information and communication, to all levels of society. An adventure in which all the principal movements became caught up, from Italian futurism to the Bauhaus, from neoplasticism to dada and surrealism, from nouveau réalisme to op art and Fluxus, culminating in 
the explosion in multiplication triggered by pop art, promoter of a genuine “supermarket” of the art object, translated into book, magazine, can, film, clothing, record, dish, furniture, toy and many other forms.

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Above: Roy Lichtenstein – Pyramid, 1968.

 

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Fondazione Prada's Astrid Welter and Prada’s Ing. Carlo Mazzi.

 photograph and copyright by manfredi bellati

 

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The Small Utopia. Ars Multiplicata exhibiton. In this sense the years from 1960 to 1975, with Warhol and Oldenburg, Beuys and certainly Fluxus, represented the climax of this attitude, as artists adopted the production and marketing techniques typical of consumer society. A blend of democratic aspiration and business that anticipated the kind of art merchandising now practiced by museums as well.

Above: Andy Warhol – Heinz Tomato Ketchup Box – 1964.

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Christie’s contemporary art specialist Giulio Sangiuliano and Christie’s chief representative of the Veneto region Bianca Arrivabene Valenti Gonzaga.

 

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Edward Keinholz – Sawdy – 1971-72.

 

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Sotheby’s deputy chairman Europe Claudia Dwek and art dealer Gio Marconi.

-->The Small Utopia. Ars Multiplicata exhibiton. Meret Oppenheim – Hafer-Blume (Oat Flower) – 1969 and Man Ray – Cadeau – 1921 (1974).

 

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Prada’s Verde Visconti di Modrone.

 

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Joseph Beuys – Filzanzug (Felt Suit) – 1970.

 

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Joseph Beuys – Schlitten (Sledge) – 1969.

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Bianca Loredan

     

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The Small Utopia. Ars Multiplicata exhibiton.  Various Artists – N.R. La Valise des Nouveaux Realistes (N.R. Nouveaux Realistes’ suitcase) – 1973.

 

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Giaomo Balla – Dress for Balla’s Daughter Luce, 1930 and Futurist Suit – circa 1930.

 

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Fortunato Depero – Futurist waistcoat for Fedele Azari – 1923-24.

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The Small Utopia. Ars Multiplicata exhibiton. Brazilian architect Francisco Spadoni, director and researcher at the Centre for Fashion Studies, Stockholm University Louise Wallenberg, researcher at the Fondazione Prada Chiara Costa and Maria Luisa Frisa, fashion critic and curator, director of Fashion Design department of the Università Iuav di Venezia.

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Victor Vasarely – Cube Meta Negatif - 1967.

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Jesus Rafael Soto 

 

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The Small Utopia. Ars Multiplicata exhibiton.  Fluxus artist Gian Emilio Simonetti and art P.R. Valeria Regazzoni. On the occasion of the fiftieth anniversary of the first Fluxus festival in Europe (1962), Gianni Emilio Simonetti will organize the programming of Fluxus performances and concerts, repeated at intervals from September to November.

Artists Lucy and Lawrence Caroll with businesswoman Sherry Davis.

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Architects and designers Francesco Calzolaio and Giusi Scavuzzo.

 

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Graphic designer Pamela Berry Morasutti and architect and developer Larry Davis.

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Marcel Duchamp – In Advance of the Broken Arm - 1915 (1964) and Trap – 1917 (1964).

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Cecilia Matteucci Lavarini is wearing a vintage Mariano Fortuny red silk dress and Prada jewels and bag.

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Paris Celant and Cecilia Matteucci Lavarini, Cecilia’s headdress  is by John Rocha.

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Marcel Duchamp – Fountain – 1917 (1964).

The Bauer's Francesca Bortolotto Possati and her daughter Olimpia. 

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The entrance of Ca Corner della Regina. 

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The Small Utopia. Ars Multiplicata exhibiton.   On the ground floor a room dedicated to magazine, books and catalogues.

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Venetian art dealer Jacopo Jarach,  artist Claudia Rossini and architect Pietro Los.

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Entrepreneur Marina Salamon.

 photograph and copyright manfredi bellati

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Arman – Poubelle - 1964.

Corice Arman. 

 

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Domus’s magazine deputy editor Roberto Zancan stands next to Claes Oldenburg’s London Knees, 1966.

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Director Gianluigi Calderoni and artist Laura Diaz de Santillana.

 

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Jeweler Alessandro Palwer and his bracelets.

 

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Fitz the French Bull dog and Boston terrier mix.

 photograph and copyright by manfredi bellati

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As seen from the Grand Canal, Ca Corner della Regina, seat to the Fondazione Prada in Venice.

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