Wednesday, May 02, 2012

MILAN: Furniture Fair - Ventura Lambrate: Bezalel Academy of Arts and Design

Ventura Lambrate: Bezalel Academy of Arts and Design - Design Bonanza. The term “Bonanza” expresses the alchemic moment: a new idea is born, the discovery of a treasure.  The Bezalel Academy of Arts and Design  exhibition presented the ‘mining’ process of new ideas, like a golden artery within familiar patterns, an opportunity within the material or object.
Above: Hadas Ilani
’s Needle and Thread. The project was born while contemplating on local material, the kind that is always around us and is embedded in our childhood memories. Hadas examined various methods of sewing pine needles into shoes. She created a collection that explores the possibilities of using pine needles as raw material, which allude to the gentle needle mat and the previous lives of the needles.

Bezalel Academy of Arts and Design - Design Bonanza.   Rona Zinger’s Local Time. This project deals with the relationship between the domestic environment and the outdoors. The rich beauty found outdoors is appealing to our eyes yet hardly ever makes the transition indoors due to its wild and crude nature. The objects Rona created combine the wild and ragged outdoor appearance with the delicate indoor domestic aesthetics.

Bezalel Academy of Arts and Design - Design Bonanza. Lee Oshrat’s 
Ilturation / Improvisation.  Most of the products that surround us ask that we use them for the purpose for which they were designed to work. The wish to fulfill every need produces closed and precise products. On the other hand, there is the perspective that sees “through” the object the tasks for which it was not designed: a chair that transforms into a ladder or clothes hanger. These improvisations expose our resourcefulness and laziness and create an enthralling richness. Lee followed this perspective and developed a series of five flexible connectors, which wish to embody a paradox: a designed object, which is meant to allow and create improvisation.

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