Monday, October 12, 2009

MILANO FASHION: Where - When - Why - What - Who - Want ? ? ?

WHAT:    Luisa Beccaria presentation
WHERE:  Via Formentini 1
WHEN:    25th September
WHY:      Spring/Summer 2010 collection
WHO:  The designer, Luisa Beccaria stand amongst her models. The Spring Summer collection embraces a femininity that evokes the 1950’s Hollywood glamour and brings a fresh new perspective to the brand’s romantic aesthetic.  The Luisa Beccaria woman is aware of her sex-appeal, is both empowering and strong.  Like the timeless beauties that often wear them, Nicole Kidman and Eva Mendes for example, these clothes are playful and sweet, emphasizing the brand’s creed true of elegance and sophistication.

WHAT: An exciting new venture, an extension of the Luisa Beccaria’s creative soul.  Luisa has “dressed’ the Citroen C3 Picasso car, the same way she dresses women, romantic with sensual empowerment and looks forward to “dressing” other objects that will transcend the Luisa Beccaria lifestyle.

WHAT – a detail.   A detail of the inside of the Citroen C3 Picasso “dressed” by Luisa Beccaria.  This unique car has 100% floral body, hemp seats in a floral print and a dashboard with a make-up holder and purse holder.  For an added touch of elegance, the knob of the gear stick is made out of Venetian hand-blown glass in the shape of a rose.

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