Thursday, October 22, 2009

MILANO FASHION: Where - When - Why - What - Who - Want ? ? ?

WHAT:    Etro show
WHERE:  Via Piranesi
WHEN:     27th September
WHY:       Spring/Summer 2010 collection
WANT:   One of the beautiful cushions used as seating during the show.

Two of the Etro brothers arrive for the fashion show.  Kean, the Etro Menswear designer and his wife and muse, Constanza and Jacopo who designs the Etro Home Collection.

WHAT - a detail of Kean’s outfit. Note how well all the colors and textures work together in Kean's outfit.

WHAT - a detail of Kean’s outfit. Love the ethnic inspired cross stitched shirt and the sophisticated contrasting silk piping of stripes and polka dots on the inside pocket of the jacket.

WHAT - a detail of Kean’s outfit.    Pink jeans complete the look with pointed lace-ups in hound’s-tooth tweed and leather.

BACKSTAGE ETRO – the make-up.  Glamorous, smokey eyes like a 1970s look juxtaposed with the 1990s.

BACKSTAGE ETRO – the make-up artist. Val Garland, the artistic adviser for YSL Makeup, reflected in the mirror above designed the make-up for the Etro show using MAC products.

BACKSTAGE ETRO – the make-up secret tips.   Val Garland confided three make-up Secret Tips that no woman should be without:
1) YSL Pore Defining Skincare Brush. With a single brush stroke, signs of fatigue are erased, and skin is left feeling velvety smooth and fresh with radiance.
2) YSL Midnight Spa, Restoring Skincare Palette, Face Cream – Lip Balm, which nourishes and replenishes the skin while you sleep. It targets the skin affected by stress, pollution, climate changes and lack of sleep and helps regain soothed, perfectly hydrated and smoothed skin.
3) YSL Touche Eclat gives Light, luminosity, radiance, it’s true because I have been using it for years.

BACKSTAGE ETRO – the hair. Tissue and plaits are setting the style.
WANT:  backstage each model was given an Etro paisley silk kimono of different patterns to wear.

BACKSTAGE ETRO – the hair. The finished effect,  created by Eugene Souleiman which he described as natural tight and fizzy.

BACKSTAGE ETRO – the hair. The back view of the hairstyle, the finish effect is gorgeous and wavy.

BACKSTAGE ETRO – the drink.
   Models backstage were offered Coca Cola Light in the specially designed Etro bottle, destined to become a collector’s item.

WHO:  Seen at Etro, Italian Elle’s Luca Lanzoni.

BACKSTAGE ETRO.  Two models photograph themselves with an iphone.

BACKSTAGE ETRO. For Spring Summer 2010 Veronica Etro offers a vision of relaxed ease and resolute femininity that centers on dressing a real woman.  Prints the hallmark of the Etro brand, take center stage in this collection that sees elaborate and unusual patters forging a natural, unforced decoration.
Note: the gold tassel belt worn as a necklace, tassels are a strong trend for next year’s accessories while the hard stone jewelry has an organic feel.

BACKSTAGE ETRO – the it-bag. Puffy leather big handbag with metal chain and leather cuff-handles.

BACKSTAGE ETRO – the sandals.  The sandals are either flat or high, some are embellished with embroidered chains.

BACKSTAGE ETRO. The workmanship is rigorously extreme, but the mood is subtly low-key.  At the root of each design is the concept of versatile clothing that can be transformed in a multitude of ways according to a woman’s whims and needs.

BACKSTAGE ETRO. The organic quality of the patterns are complemented by fluid silhouettes that gaze the body with a relaxed non-chalance.  Soft ruffles, waves and frills add a consistently feminine undertone on silk dresses or crepe de chine overalls.  Long printed wrap dresses with curved printed hems are cinched at the waist with suede petal leaf belts.

RUNWAY ETRO.  The photographers at the end of the runway.
Contessanally tip: Click on any photo to enlarge it.

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