Tuesday, October 06, 2009

MILANO FASHION: Where - When - Why - What - Who - Want ? ? ?

WHAT:     Massimo Alba first flagship boutique.
WHERE:   Via Brera 8.
WHEN:      September 9th. 
WHO:        Trend setting creative director, Massimo Alba has a long history in the clothing business; he created the Malo and Piombo clothing labels and re-launched the cashmere company Ballantyne.

A detail.  A corner of the boutique. The store has been decorated with furniture and objects from Alba’s home and studio, things he is fond of.

A detail. An oxford cloth shirt is dyed with an eco-friendly method, using very little water. Each item comes in a range of different shades, which testify its uniqueness and originality.  The “signature” corduroy trousers have a baggy and easy fit.

The walls.  The walls in the men’s section are papered with pages from the book, The Natural History of Plants, published in the nineteenth century, because “I wanted to create a Colonial feeling.” Alba explains.  The dressing rooms are papered with pages from a book depicting mammals and birds.  A sheet on one wall even boasts a lucky, dried four-leaf clover.

The Muse.  Alba is inspired by the artwork of Alex Kratz.  His ideal woman wears a silk twill printed shirt, a cashmere sweater, baggy corduroy trousers and motorcycle boots.

WHO:   Natural Chic is Massimo Alba’s motto, the researched and refined fabrics in the collections are exclusive, they have been designed to convey lightness, softness and character to the knitwear, jackets and coats.  His sophisticated collections can also be found at Barneys, New York.

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