Sunday, March 15, 2009

Milan: Women's A/W Fashion shows 09/10

Etro Women’s Autumn/Winter 2009/2010 Collection. Etro’s Autumn/Winter collection is an ode to the Italian fashion house’s venerable heritage. With notions of recycling and re-use top of mind, Veronica Etro has sourced patterns, fabrics and techniques from its vast archives, reinterpreting them in a completely new and unusual way. A fresh Byzantine undercurrent plays throughout the collection, allowing for richly worked textures and superficial pattern to emerge.

Seen backstage at Etro. The Etro's womenwear designer, Veronica Etro cuddles up to her husband, Alessandro Frigeri.

Seen backstage at Etro. The founder of the Etro brand, Gimmo Etro and his granddaughter, Alice who is going to fashion school in Milan.

Backstage at Etro – The hair. The hair was beautifully simple and loose, healthy and young, with products added to the roots to create extra bulk and soft natural movement. Hair stylist, Eugene Souleiman.

Backstage at Etro. A close –up of the only Indian model in Milan, Lakshmi.

Backstage at Etro – a detail. See what book Lakshmi is reading.

Backstage at Etro. Another model goes around carrying her book a metal crown with stars around it and her Blackberry.

Backstage at Etro – make-up. Internationally renowned make-up artist, Charlotte Tilbury did the make-up for Etro using Mac Cosmetics. “This year the make-up is all about the products. Brown eyes, cream blusher on the cheeks and lip conditioner.” Charlotte explains.

Backstage at Etro – make – up. Charlotte checks that the models make-up is perfect.

Backstage at Etro – the make up. A close up of Catherine and the natural make-up by Charlotte Tilbury for Mac.

Seen backstage at Etro. Etro’s menswear designer, Kean Etro with his wife and muse Costanza.

Backstage at Etro – a detail. A detail of Kean’s Incredible Hulk T-shirt.

Seen backstage at Etro. Etro’s CEO, Ippolito Etro and Chiara Palmieri.

Seen backstage at Etro. Journalist, Annamaria Sbisa talks to Jacopo Etro, who designs the Etro Home Collection.

Backstage at Etro. Models relax and chatter before the show.
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