Wednesday, November 05, 2008

Milano: Levi's Hirst at 10 Corso Como

Seen at 10 Corso Como at The Damien H
irst x Levi’s Collection. Fashion anchor woman, Jo Squillo, Levi’s general manager, Marco Gaiani, singer and showgirl, Jennipher Rodriquez, Articolo 31’s Jad and Oscar and Kris R. of Kris and Kris. Art collectors and denim connoisseurs have a new object of desire; a limited edition capsule collection of ultra-rare Levi's jeans and T-shirts turned into unique works of art by celebrated contemporary artist, Damien Hirst. “I always wear Levi’s”, says Hirst, who started collaborating with Levi’s after designer, Adrian Nyman heard that he had bought the entire capsule collection Levi’s produced with the Warhol estate a couple of seasons ago. As for the collection’s inspiration, “I loved the idea of art you can wear”, Hirst adds.

The Damien Hirst x Levi’s Collection. The collection revolves around three key themes of Damien Hirst’s body of work – the skull, spots and tropical butterfly.

The Damien Hirst x Levi’s Collection. 10 Corso Como’s, Carla Sozzani and Kris Ruhs. The Damien Hirst x Levi’s custom framed collection is exhibited at Colette in Paris, the Dover Street Market in London and Corso Como 10 in Milan – luxury retail Locations known for their savvy blend of fashion, art and culture.

The Damien Hirst x Levi’s Collection.
Sexy showgirl and singer, Jennipher Rodriguez.

The Damien Hirst x Levi’s Collection. Minas actress daughter, Benedetta Mazzini.

The Damien Hirst x Levi’s Collection. Levi’s Italian P.R., Nora Parini and her lawyer daughter, Francesca Parini Parravicini.

The Damien Hirst x Levi’s Collection. Saturnino, entertained us with his music ,wore a skull T-shirt. All the pieces in the limited collection are set to be cult items, treasured by their owners, as even Hirst found out: “I tried to sign someone’s t-shirt I saw in a club but they wouldn’t let me because they didn’t believe I was Damien Hirst, funny huh?”

The Damien Hirst x Levi’s Collection.
Hirst and Levi’s are the perfect match. Standing as reigning symbols of rebellion, each rose from working-class roots to become creative icons. Hirst, the original 'enfant terrible' of the ‘90s art scene, made his name suspending animals in formaldehyde and more recently embellishing a human skull with over 1,000 carats of diamonds.
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