Wednesday, October 08, 2008

Milano: Spring Summer RTW 2009

La Triennale di Milano: Design Museum – Salvatore Ferragamo Evolving Legend 1928 – 2008. At the Triennale Design Museum, the exhibition in honor of the eightieth anniversary of Salvatore Ferragamo Salvatore Ferragamo Evolving Legend 1928-2008 – until November 9th. The exhibition is a tribute to a maker of twentieth century fashion history. It showcases the rich tradition of one of the world’s most celebrated Italian style brands through its iconic products. The exhibit was organized by Cristina Morozzi and Stefania Ricci.
The Lasts. In the Hollywood section a showcase of the lasts of famous customers. The section tells the story of the young Italian’s ascent to success in Hollywood, earning him the name “Shoemaker to the Stars”.

The chairlady and president of Ferragamo, Giovanna and Wanda Ferragamo.

. Ferragamo
’s CEO, Michele Norsa with his glamorous wife, Bucci.

Ferragamo. Jo Squillo interviews Leonardo Ferragamo.

Ferragamo - Maharani Sandal. The Maharani Sandal has gold and silver upper, a cork platform sole and wedge covered with red velvet and decoration in hand-embossed brass with rhinestones. The original sandal was created in 1938 by Salvatore Ferragamo for Indira Devi, the maharani of Cooch Behar.

Ferragamo. Costantino Ruspoli.

Ferragamo. Veronica and Gimmo Etro.

Ferragamo. Giorgio Vigna and Benedetta Barzini.

Ferragamo – detail. A is room dedicated to the classic Ferragamo classic Vara pump with a grosgrain and gold metal bow. The bow is highlighted by the Ferragamo signature. The display shows the vast range of sizes with 82 women’s fits for this model.

Ferragamo. Juanita Sabbadini.

Ferragamo. Mario Durso.

Ferragamo. Maily Zegna.

Ferragamo – detail. The seats are comfortable chaise longues in the shape of high heel shoes.

Ferragamo. Giovanni Gastel.

Ferragamo. Milano Libris Alessandto Andrei.

Ferragamo. Giulia and Guido Venturini.

Ferragamo - detail. And, they lived happily ever after…

Ferragamo. Gigi Lazzaroni.

Ferragamo. James Ferragamo.

Ferragamo. Pupi and Luca visconti di Modrone.

Ferragamo. Marta Brivio Sforza.

Ferragamo – detail. Black and white pearls join up to make an extra long strand.

Ferragamo. Sibilla and Gaddo della Gherardesca with Patrizia Medail.

Ferragamo. Cristina Ortiz and Beatrice Ferragamo.

Ferragamo. Gaia Amaral.

Ferragamo. Ilaria and Francesco Durso with Januaria Piromallo.

Ferragamo – craftsmanship. Until 1950s work was done entirely by hand. Later mechanization was a necessary addition in order to keep up with market demand and to keep production costs down. Hand craftsmanship still accounts for about fifty per cent of the final product.

Ferragamo – detail. Ferragamo’s use of innovative materials has been one of the brand’s strengths since inception, and this can be seen in the various types of skins used today, as well as in Ferragamo shoes from the Twenties through 1960, selected or the exhibition, because of their original materials like straw, PVC, plastic embroidery and beads.

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