Friday, October 12, 2007



Thursday – Rare Vintage. Since Juliana Cairone was ten years old she has always been interested in clothes. Her grandparents used to take her to The Costume Institute to see the shows. She has always worn vintage and when her wardrobe was overflowing her husband, Formula One enthusiast, Andrea Cairone suggested she sell some of them. She took a stand at the Manhattan Vintage Show and sparked by this success, decided to go into business. Her store, Rare Vintage, opened in February, it is located on the fifth floor of 24 West 57th Street – 212 581 RARE. This little jewel box has some of the most beautiful vintage clothes I have seen, all in one spot. Juliana mostly buys in Europe as she prefers European designers. Her collection boasts many haute couture and ready to wear unique pieces, as well as, clothes owned by renowned socialites, such as, Nan kempner. I had so much fun going through the racks, appreciating the details and designs of each dress and reminiscing about the periods. Juliana is wearing a red Chanel wool coat “I should have done this years ago, I love searching for the clothes and meeting interesting people.” She told me. With such a fine eye for rare vintage, I’m sure she’ll be out of stock very soon.

Valentino. This 1973 Valentino pleated Greek goddess style evening dress in turquoise and two shades of grey was the first piece of couture Juliana had even seen. “It was so beautiful, just like a piece of art. It could be the perfect dress for a Red Carpet event." she said.

Moschino. This rare Moschino safety-pin punk inspired dress was designed 1988 by Franco Moschino himself. Since his death the Moschino Company has been directed by Rosella Jardini. This dress is featured in this month’s Harper’s Bazaar, they tucked it into a pair of leather pants and it’s worn like a shirt in a story called Cutting Edge Cool. Which is just like Juliana likes to dress “I never wear all vintage, it looks too much like costume; I like to mix pieces making them modern and fresh.” She explained. She is currently putting together a look book for fashion editors.

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