Saturday, May 05, 2007

Salone del Mobile 2007

Salone del Mobile Rho-Pero - Poltrona Frau. American, Vogue Living, editor in chief, Hamish Bowles gets a very private showing by Charme Investments (who owns Poltrona Frau), managing director, Matteo Cordero di Montezemolo of the new Poltrona Frau designs. They are really happy to be photographed on the new Linea A two seater sofa designed by American award winning architect, Peter Marino.

Peter Marino for Poltrona Frau. New York’s architect to socialites and eclectic designer Peter Marino, designed this sofa called Linea A for Poltrona Frau. Marino is not new to the world of luxury, his client list is impressive; Fiat’s Gianni Agnelli, Giorgio Armani, Chanel, Fendi, Valentino, Dior, Andy Warhol etc. His style is, as you can see by the photograph, considered minimal. This is his first design for Poltrona Frau and the first time he exhibits at the Salone in Milan. A two or three seater sofas and an armchair make up the range of the Linea A. The sizes are perfectly proportioned and are welcoming and comfortable to sit on, besides being extremely chic. “I have always wanted to design a chair as classic and perfectly proportioned as the Mies Van der Rohe armchair.” Marino explains.

Seen at Poltrona Frau. This very elegant pleated leather bowl, called Lulu, from the L-collection. Could be described as "in house" design? Because, it was designed by the beautiful, Donna Lavinia Borromeo, who is married to Fiat’s vice-chairman Jaki Elkann. Fiat’s chairman, Luca Cordero di Montezemolo also has an interest in Charme Investments, which owns Poltrona Frau and is run by his son, Matteo Cordero di Montezemolo.

Seen at Poltrona Frau. Daniela Puppa stands in front of her bed Alta Fedelta. The padded headboard is attached to the leather headboard with hand-made leather buttons. The discreet and elegant design was conceived for the American market and in particular loft living. The bed looks equally as good from the back; therefore it can be placed in the center of a big space.

photograph courtesy Poltrona Frau

Daniela Puppa for Poltrona Frau. The Alta Fedelta bed designed by Daniela Puppa for Poltrona Frau flirts with decorative elements and comfort. It is padded and covers the leather headboard to which it is attached. A spacious drawer is housed in the front foot board. Designed for loft-living, it looks just as good from the back.

A detail: of the Alta Fedelta bed designed by Daniela Puppa for Poltrona Frau. By this “haute couture” detail you can tell that Daniela has been designing fashion accessories for Gianfranco Ferre and for Dior for years.

Seen at the Elle Décor International Design Awards party. French doyenne designer, Andree Putman with Italian Elle Décor’s editor in Chief, Livia Peraldo.

photograph courtesy Poltrona Frau

Andree Putman for Poltrona Frau. Andree Putman’s Oceano trunk evokes the spirit of cruises of the1920s and 1930s aboard transatlantic ships. The bedroom trunk is for storing objects, clothing and accessories. The interior houses a mosaic of drawers in all sizes. Hidden away inside, there is also a folding mini-desk with a removable padded pouf.

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