Tuesday, May 08, 2007

Salone del Mobile 2007

Centro - Cappellini. In a pop-up store, right bang on Piazza San Babila, Cappellini hosted a party for a Limited Edition of the new Fiat 500, which could be booked in advance. The party was packed with young and beautiful people all having a good time. It was impossible to move inside, let alone talk with the blasting music. That evening alone they took eighty special orders for the new Fiat Cinquecento. At the entrance to the temporary store, interested customers could customize a virtual 500 on computer and then step inside a box to see a full-size 3D projection of what their car would look like. Only 500 of the special editions will be made, and each will receive a special number plate and special badging.

Salone del Mobile Rho-Pero – Cappellini. Seen at Cappellini, Chrtistophe Pillet’s Sunset limited edition, 2007 chair. At last, a bit of glamor, which evokes the 1960s, in this mink revolving armchair. Sunset is one of the most important and long-lasting successes of the Cappellini Collection. It comes in white mink, natural mink, brown mink and lilac mink for children.

Photograph by Momoko-Japan

Jasper Morrison photographed by Momoko for Established and Sons. Jasper Morrison has been coming and exhibiting at the Milan Furniture Fair for over twenty five years. He was discovered by Giulio Cappellini and Cappellini was the first major company to produce his designs commercially.

photograph courtesy Cappellini

Jasper Morrison for Cappellini. Jasper Morrison also expands the Lotus project for Cappellini. The armchair comes in new versions, becoming even more subtle and is ideal both for the home and the office. There are three new heights for the back support; Low, medium and high. I loved the colors.

Centro - Jasper Morrison for Established and Sons. Evolving directly from Jasper Morrison’s initial collaboration with Established and Sons The Crate, these highly practical storage boxes are made from yellow pine with brightly colored fabric hinges. The Crate Series consists of five units that can be used as tables, cabinets and a spare bed. “I wanted The Crate Series to give the impression they were home made, as if someone had the idea and then made it for themselves. So although it’s very well made it has an exaggerated visible construction.” Jasper explains.

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