Sunday, October 29, 2006

Boutique #2. The new Paul Smith flagship store has just opened in SOHO. It seems like a strange choice for Sir Paul, but after looking around Manhattan he thought SOHO had just the right mix of fashion and design stores. The turn of the century landmark building houses all his collections, under one roof, as well as, his offices. In true Paul Smith style, the store is a mix of old and new, toys and design objects and a wonderful selection of vintage and contemporary books. Inside the store, a second entrance, an exact replica of the Georgian fa├žade of the first original Paul Smith store in Nottingham, leads you into a series of rooms each with its own flavor. The window backdrop is a magnificent multi-striped wooden freestanding wall created by British artist Richard Woods. It was Sir Paul, who originally coined the phrase “Classic with a Twist” today, this is still the perfect definition of his style.
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