MILANO - Fashion Week

Seen at Etro. Etro is a family business and the kids have taken over and extended the brand where their father Gimmo left off. Inspired by his travels, Gimmo Etro started his textile house in 1968, producing superb home fabrics in intricate prints, making the paisley shawl design his trademark. Today, all four children play key roles in the business. Ipollito takes care of marketing, Jacopo designs the homewear collection, Kean the men's and Veronica, photographed above, the women's collection. This season her inspirations were taken from the likes of Roy Batty in Blade Runner, Bowie-Ziggy in Stardust, Princess Leyla in Star Wars, and also from the beat generation, psychedelic-couture and flower power creating a mix of the past and the future all re-interpreted together. The show was befittingly entitled Cosmic Normads, The Time travelers.

www.etro.it

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