Friday, November 11, 2005

From luxury shopping to pop-up retailing. Ape Malandra is a mobile clothing store that sells classic and stylish clothes in beautiful fabrics for women and children designed by Valeria Ferlini on the street. The changing room is improvised with a hula-hoop and two curtains, and the cashmere sweaters are made by the prisoners of San Vittore in Milan. The store has three wheels: it's housed in an Ape Piaggio, made by the same family as the Vespa. You can also spot an Ape or "bee" in the streets of Rome and Florence or in the chic resorts of Cortina in the wintertime and Forte dei Marmi in the summertime. Beware, because the Ape is sure to "sting" your wallet!
Ape Malandra - tel +39 340 4011558 or
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