contessanally: Milano Design Film Festival: Cinema Anteo - L’Adelaide

screenshot – courtesy - MiCue Milano Design – Milano Design Film Festival

Cinema Anteo - Milano Design Film Festival

L’Adelaide – Emilio Tremolada - documentary

The docu-film L’Adelaide, directed by Emilio Tremolada, tells the story of Driade design brand, founded in 1968 by Enrico Astori, his sister Antonia and his wife Adelaide Acerbi. Adelaide died in 2009. In 2013, the Astori family sold the company to Italian Creation Group, which is still producing and distributing the collections. This documentary honors Adelaide's creativity: she was completely in charge of communications, responsible for the company's graphic design, as well as art director of the catalogues and house organs and organized the unforgettable parties in the company's historic showroom in Via Manzoni, Milan. This documentary is also a story of Driade, since the two are intimately connected. Through many interviews, it chronicles the genesis of some of the iconic projects and successes that defined the studio's history.

L’Adelaide – trailer

Adelaide Acerbi - screenshot – L’Adelaide

http://www.driade.com/en/

http://www.emiliotremolada.it/

www.milanodesignfilmfestival.com

photograph Emilio Tremolada – courtesy MiCue Milano Design – Milano Design Film Festival

design[in]video

L’Adelaide’s director, Emilio Tremolada is a photographer with thirty years’ experience working with companies and publishers in the furniture and design sectors. design[in]video is a cultural project whose goal is to witness and historicize Italian design in all its aspects, and to make it known to the public. The video interviews with the protagonists themselves; artisans, artists, designers, entrepreneurs, tell the story of the products and traditional handicrafts that have become the symbols of Italian creativity and design.

photographer director - Emilio Tremolada and Adelaide Acerbi

Adelaide Acerbi – sketch layout for catalogue

http://designinvideo.com/

Elena, Elisa Astori, Emilio Tremolada, Enrico Astori

Giuseppe Chigiotti

Photograph Tom Vack – courtesy MiCue Milano Design – Milano Design Film Festival

Toyo Ito - Uki Suki – chairs – Driade

Antonia Astori and Rudy Dordoni

Marina Prada

Photograph Emilio Tremolada– courtesy MiCue Milano Design – Milano Design Film Festival

L’Adelaide

The documentary also focuses on some products that are icons of Driade: the Duecavalli, the projects by Enzo Mari and Nanda Vigo, the Oikos, the Follies collections, the projects by Philippe Starck and Borek Sipek and the many other designers who collaborated giving quality and identity to the Driade brand.

Enzo Mari – Frate – table – Driade

Ennio and Giorgia Brion

Antonio Citterio Maria Castelli and Terry Dwan

Francesca De Ponti

Photograph Tom Vack – courtesy MiCue Milano Design – Milano Design Film Festival

Philippe Starck - Lord Yo – chair - Driade

Borek Sipek, Philippe Starck and Ron Arad

Nally Bellati - photograph - Screenshot

Photograph Leo Torri– courtesy MiCue Milano Design – Milano Design Film Festival

Borek Sipek – Follies – Driade

L’Adeliade

L’Adeliade tells the history of Driade which is intertwined with the story of Adelaide Acerbi and is built on the testimonies of: Enrico and Antonia Astori, Alessandro Mendini, Paolo Lomazzi, Isa Tutino, Giuseppe Chigiotti, Nanda Vigo, Laura Salvati, Flavio Albanese, Vanni Pasca, Fulvio Irace, Rodolfo Dordoni, Marirosa Toscani Dance, Italo Lupi, Gordon Guillaumier and Tom Vack.

Flavio Albanese and Adelaide Acerbi

Nally Bellati - photograph - screenshot