Monday, April 27, 2015

Milan - Salone del Mobile: Studio Droog – Construct Me! Hardware Collection


Construct me! from Droog on Vimeo.

 
Milan - Salone del Mobile: Studio Droog – Construct Me! Hardware Collection. In the Vigano ferramenta hardware store Studio Droog presented their smallest exhibition ever, Construct Me! Hardware Collection. It focused on the smallest parts of furniture and functional elements that are usually not noticeable and often invisible.  The installation won the Best Tech Milano Design Awards. The jury stated that the work was commended for the originality in the choice to work on the “micro” dimension, which becomes added value without the need for spectacular effects. The project discreetly shows simple technology infused into design, through experimental and innovative products, highly technical, yet poetic.

 
Droog co-founder Renny Ramakers and business director Machiel Brautigam

 
Studio Droog – Construct Me! Hardware Collection. Screws, hinges, nuts, nails, brackets and other hardware are super functional. They a add value, character and a richer narrative. In the collection, you will find nails that reduce the risk of hitting your finger; two way tie wraps, fancy hinges and screws that smile at you. They give flavor to simple DIY work, revive existing furniture and challenge the designer.


 
Studio Droog – Construct Me! Hardware Collection. – Screw Me!