Milan: FF
2013 – Kvadrat and Moroso. In the Moroso showroom, The Revolving Room
installation by Patricia Urquiola uses a sequence of panels
which revolve around a geometric space to reveal the new collection designed
for Kvadrat: "a space within a space." The panels are upholstered in
bright, vibrant colors with 3D patterns depicting furniture and design, in a
style similar to wireframe and using shapes that are recognizably Moroso
products. While the images may initially seem abstract they are actually geometric
drawings of the pieces shown.
Above. The Clarissa Hood armchair designed by Patricia
Urquiola for Moroso takes centre stage. The Clarissa family of chairs have a
characteristic seatback which embraces the sitter and partially conceals them
with a “hood”. The armchair speaks a double language: geometric on the outside
and soft and cozy on the inside.
Photograph
courtesy Moroso
Kvadrat and
Moroso: The Revolving Room installation by Patricia Urquiola. The abstract patterns of the fabrics
have been created by bringing together irregular shapes and continuity in
design. The panels use the latest fabric technology to screen a video of urban
and industrial images. The Kvadrat
fabrics (Grid1 +2, Matrix, Memory and Drops and Winding) come together not just
with the Moroso collections, but also in the movement and transformation of
patterns, and their embroidery, to create an environment, which is both dynamic
and engaging.
Seen in the Moroso showroom Anna Zegna.