WHERE: Corso Venezia 3
WHEN: September, 2009
WHY: opening new boutique
WHAT: Prada presents a new modernist attitude to shopping. An outcome of the continuous experimentation of the brand. The new store on Corso Venezia represents the perfect synthesis of environment, architecture and the Made to Order collection. It is the Made to Order service that is architectonically and conceptually, the focal point of the new Prada store. There are various solutions to different product typologies, for example, the boots above can be ordered in any color and any size.
WHAT: With this store, Prada continues its course of research to provide exclusive offerings for its clientele, with an emphasis on the Made to Order range, which is constantly expanding and always more personalized.
WHAT: Even in the case of accessories such as belts and footwear, Prada Corso Venezia 3 offers a selection of materials and hues only available by special order. From fabric sneakers for men that become a unique piece thanks to the addition, upon request of a leather or crocodile side-strip; to the women’s boots in crocodile that are available in ten different shades with the option of branding the client’s initials onto them, everything revolves around an environment steeped in exclusivity.