WHAT: Tribute to Fashion – Fashion and the City
WHO: Coca Cola Light
WHERE: All over the city
WHEN: During Fashion Week
WHY: To raise money for the people of the Abruzzo region who where affected by the terrible earthquake earlier this year.
WHO: Coca Cola Light in an effort to raise money for charity invited eight Italian fashion houses to design a Coke bottle for the Coca Cola Light Tribute to fashion. The brands were; Fendi, Mochino, Etro, Versace, Marni, Blumarine, Alberta Ferretti and Missoni, shown above, in Corso venezia, placed in front of their Milan offices.