Max Mara Autumn/Winter 2009/2010 Collection. Evolution and Tradition is the title to the Max Mara Autumn/Winter 2009/2010 Collection. The fabrics are luxurious: cashmere, alpaca, pure camelhair, wool jersey, occasionally smoldering with sequins in tonal colors. The colors are classic: tobacco, beige, pewter grey and black.
Backstage at Max Mara. The comeback of the allure of tailoring, never lost but now taken to new heights, confirms a strong and contemporary personality. The more generous proportions and kimono sleeves, the long slim silhouette, layering and contrasting volumes reveal a new concept of style that is classic yet eccentric at the same time.
Backstage at Max Mara – a detail. A pair of the clog like shoes on the runway.
Backstage at Max Mara – the make-up. The make-up was created by Tom Pecheux for Mac. “I used a matte skin base with grey and vanilla matte eye shadow, no mascara and neutral lips, it’s a very glam effect.” Tom explains.
Backstage at Max Mara – a detail. A detail of the make-up table. The make-up was created by Tom Pecheux for Mac.
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Backstage at Max Mara – the hair. Paris based hairstylist, Luigi Murenu gives the final combing to the models as they wait for the runway show to begin. “In simplicity there is also attitude.” He states. Max Mara’s creative director for twenty-two years Ian Griffiths looks on and checks that all is perfect.
Backstage at Max Mara – the hair. The straight hair is held in place by bits of paper, similar to kitchen paper.
Backstage at Max Mara – a detail. Note how the satin skirt is tied like a sarong and the glamorous details of the men’s leather gloves and the big dark sunglasses.
Backstage at Max Mara – a detail. Look at the layering of these gorgeous and noble wools and how they peek out from under the cashmere jacket.
Seen backstage at Max Mara. Little three month old, Jack Russell Terrier, Isotta goes to the fashion shows in a big black leather designer handbag with her mother Ludovico Scalzo, anchor for World Fashion Televison.
Seen backstage at Max Mara. Max Mara’s legendary coordinator, Laura Lusuardi.
Backstage at Max Mara. At quite a few show you see models reading books and those who do usually read books worthy of note.
Backstage at Max Mara – a detail. The book, A Clockwork Orange is a 1962 novel set in a futuristic economically depressed England written by Anthony Burgess and follows the story of a sociopath anti-hero named Alex de Large.