Photograph courtesy Fondazione La Biennale di Venezia“OUTER SPACE” # 3 – The Arsenale – Hall of Fragments by David Rockwell with Casey Jones + Reed Kroloff. The Rockwell Group, in collaboration with Jones + Kroloff, designed Hall of Fragments, the entrance installation to the main exhibition, at the Arsenale, for the 11th annual Venice Architecture Biennale. Passage through the installation disengages visitors from the bricks and mortar of Venice and connects them to the alternative world of “Architecture Beyond Building” through an immersive and interactive environment constructed from iconic film. “We built the immersive environment out of images from iconic films and present them so that the visitor’s behavior influences the cinema experience: the motion of the visitors affects the sound and imagery on two curving screens in a real-time simulacrum of the feedback loop between cinema and architecture.” the Rockwell Group.