NEW YORK

Boutique #1 Above is the entrance to the new Abercrombie & Fitch flagship store on Fifth Avenue at 56ths Street. The handsome, bare chested male model is in the lobby to lure you in. And, the equally handsome doorman, controls the entrance with cool nonchalance. Inside, is quite an experience too. You are greeted by very, but I mean, very loud blasts of dance music and dark lighting, as well as, attractive salespeople who embody the Abercrombie & Fitch lifestyle: attractive, athletic, enthusiastic. The brand has come a long way since it started in 1892. I think this store must be added to a list, under the voice, to be seen, as it is an interesting new concept in retailing.

www.abercrombie.com