VENICE - Giardini

10th Biennale of Architecture. The book From Fiorucci to the Guerrilla Stores by Claudio Marenco Mores, published by Marsilio Editori and Fondazione Pitti Discovery was launched at the Biennale during the press days. It focuses on 30 years of architecture for fashion and communication strategies. The book spans the period from Elio Fiorucci (in the photo with Pitti's CEO Raffaello Napoleone) to Rei Kawakubo via Calvin Klein and Giorgio Armani, learning the Japanese lessons and overturning communications logic with Prada. Today fashion and architecture are essential components of the culture industry, while the boundaries between art and consumerism are fading away and are becoming more and more difficult to identify. What more can fashion do to architecture?

www.labiennale.org www.pittimmagine.com www.marsilioeditori.it www.giorgioarmani.com www.prada.com www.calvinklein.com